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Tips For A Successful Marketing Campaign For An Asset Recovery Service

Building a web presence for an asset recovery service comes with a unique set of challenges. Due to the nature of the business, it’s inevitable that you’ll be opening yourself up to negative reviews of all sorts. It’s understandable that people get upset when they have their personal belongings repossessed. They never intended not to be able to pay their bills, and when things start to take a turn for the worse their emotions will inevitably skyrocket. They are losing property associated with their livelihood, their lifestyle, or in the worst cases – their home.

As much as you would like to control what people say about your company on the internet, much of the time this simply isn’t possible. As with most things in business, you’re going to have to make the best of what you have and focus on the aspects of your campaign that are soundly within your control. Recently I spoke with a business owner who was facing these exact challenges, and I wanted to share some of the tactics that really made a huge impact on their success.

Focus on Your Customers

The first thing to be fully aware of is that the people most likely to give you negative or even slandering reviews are most likely not going to be your customers. This means you should pay as little attention as possible to common review platforms that are accessible to the everyday person, such as Google reviews, Yelp, and similar platforms. You may even want to remove your business from these listings if at all possible.

Instead, you want to focus your efforts on the avenues which your actual customers are likely to come across your business. Since you will most likely be working with other businesses, the three most prominent avenues for new customer acquisition are likely to be word of mouth, targeted advertisements, and organic search.

Word of mouth obviously comes down to the quality of your service, your relationships with your loyal customers, and the overall reputation of your business. This is was makes you stand out from the pack, and it is the core form of marketing for so many service businesses around the world.

Another form of marketing that many asset recovery services employ is targeted advertisement to businesses that are likely to need valuable assets repossessed. You can look into avenues such as direct outreach, including but not limited to emailing the companies directly, getting business owners on the phone, or even showing up to their physical location to have a conversation. You can also try Google Adwords, but this can be quite a pricey way to acquire customers so make sure you have the wherewithal to make high-quality landing pages that will turn those leads into paying customers.

The final avenue that can really pay off is getting your website to perform well in the search engines for search terms that potential customers may be looking for. This undoubtedly takes some skill and may often require consultation with a professional in the field.

Support Your Web Presence

Once you have found ways to get your potential customers familiar with your business, you want to make sure that your website is up to par. You want to have a professional and modern website that makes it easy to understand the basics about your business. Display your pricing structure or make it easy for your visitors to request a quote, start an online chat, or pick up the phone and speak with one of your representatives.

Getting people to see your website and interact with your brand is one thing, but it’s only truly valuable if you can turn them into paying and hopefully returning customers. Once you have them on board with your service, it’s important that you show them just how awesome your company truly is. As mentioned before, your customer’s experience is one of the most powerful forms of marketing for a service business. It’s no secret that happy customers are highly likely to recommend your business to their peers, and once the ball gets rolling you’ll be seriously off to the races.

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Step Up Your Landing Pages For Your Next Marketing Campaign

Building landing pages to test out new ideas at a minimal cost is a technique that revolutionized the marketing industry in the early years 2000’s. It makes it possible to gauge market interest without having to spend virtually any money on product design, pilot batches, and order fulfillment. Landing pages for those products and services that take off in the marketplace then become even more valuable as they are tweaked and refined to drive conversion rates and revenues through the roof. If you haven’t integrated landing pages into your marketing campaign, you’re missing out on an incredibly powerful tool that could potentially reinvigorate your business.

So how can you get started? Well, you’re going to need a basic understanding of the internet and website building. Hopefully you’re already there. Once you are you can do quite a bit of the work yourself if you’re willing to put in the extra time and effort to learn the technologies, or you can defer to some tried and true services that make all landing page campaigns a breeze. Let’s get started by going over the basics of creating a landing page.

Landing Page Basics

The concept is simple. You set up a web page that describes your offering and include a call to action where your visitors can “opt-in”. At first, this can simply be signing up to a mailing list or joining a wait list. Basically anything that shows that a visitor is interested in your offering, as opposed to reading your page and leaving uninterested. Then you drive visitors to your site by any number of tactics and see what percentage of them opt-in. If the numbers make sense, then you can go on with developing your product or service.

Once you have a successful landing page you’ll want to continue development to get the most out of it. In essence what you’ll be doing is improving the design of the page to increase the number of opt-ins. You’ll manipulate layouts, try out different images, use different button colors, etc. to find what works best with your visitors. How can you know for sure which combination works best? You’ll utilize A/B testing.

With A/B testing you’ll split the traffic from your visitors evenly and randomly, and you’ll send one portion of the traffic to a version of your landing page as it currently exists (“A”) and the other portion of the traffic to a version of your landing page with your modifications implemented (“B”). Then you’ll give the your visitors time to use both versions of your landing page thoroughly and make the calculations to figure out which version performs better. You can do this in several iterations until your landing page is a finely-tuned conversion machine.

Integrated Landing Page Solutions

Conceptually this makes a lot of sense, but truth be told it can be an absolute headache to manage on your own. It will take in-depth knowledge of building websites and quite a bit of effort and resourcefulness. It this sounds a bit off-putting to you then rest easy, there are quite a few services out there that will handle the brunt of the work for you.

Leadpages, for example, is a simple and straight-forward tool that works great for people who have little interest in going deep into the design of their landing pages. They offer an excellent landing page builder that will have you up an running in minutes. With a variety of templates and built-in page elements you can have a professional design simply by clicking around with your mouse. If you take a look at Leadpages pricing, you’ll see that it’s quite affordable for the value that you’ll get out of it.

Instapages is another great service that also has a lot of clout. They also offer a page builder, though it may take a little more getting used to before you’re off and running. Your reward for the extra effort is a bit more of a custom touch on the landing pages you make. Both of these services provide an A/B testing system as well, making it very easy to work on improving your conversion rates once you’ve made successful landing pages. They’ll even integrate with tons of other marketing services such as MailChimp and Constant Contact so that you can view everything all in one place.

Landing pages are a powerful technique that you can incorporate into your marketing campaign. They’ll potentially save you a ton of expenses when testing new ideas, and they may even send your revenues soaring once you’ve come across an idea that the market loves. If you haven’t given them a try, there’s little to lose.